The proportion of churchless people in America is on the rise. The definition of "churchless," those who do not currently or have never attended church services, comes from the book Churchless: Understanding Today's Unchurched and How to Connect With Them published by the Barna Group. How is this information useful to us? Is attendance all that matters? Listen as Jeff explains more about the research done by this group and how it may help us reach out to the churchless.